At its Investor Day, Wednesday, Levi Strauss & Co. set a goal to reach 2027 net revenue of $9 billion to $10 billion, reflecting 6 percent to 8 percent organic annual growth. The forecast marks an acceleration from its former annual growth rate in the range of 4 percent to 6 percent. 

Other goals set included adjusted EBIT margin expansion to 15 percent by 2027
 and DTC to expand to 55 percent of total revenue with triple e-commerce sales by 2027.
 The Board of Directors also approved a $750 million share repurchase authorization

The company also reaffirmed expectations for fiscal 2022 for net revenue growth of 11 percent to 13 percent compared to FY 2021 to between $6.4 billion and $6.5 billion and adjusted diluted EPS of $1.50 to $1.56.

“We are emerging from the pandemic a much stronger, more profitable company than we were at the time of our IPO in 2019, having made meaningful progress on executing our strategy and diversifying our portfolio,” said Chip Bergh, president and chief executive officer, Levi Strauss & Co. “We are entering this next phase of growth with strong momentum, proven execution and a bold strategy to increase profitable top-line growth annually by 6-to-8 percent, growing our direct-to-consumer business to 55 percent of revenue, and nearly doubling the women’s business.”

Senior executives provided an update on the company’s long-term growth strategy. By advancing its most impactful growth drivers – Brand Led, Direct to Consumer (DTC) First and Diversify the Portfolio, the company plans to accelerate revenue growth and profitability, while increasing reinvestment and capital returns to create significant value for all its stakeholders.

Brand Led
The company will elevate and strengthen Levi’s brands, which include Signature by Levi Strauss & Co. and Denizen, Dockers and Beyond Yoga by more effectively integrating product, design, marketing, and consumer in-store experiences with a global vision executed consistently across all markets. This is expected to support targeted revenue growth for the Levi’s brands of approximately $2 billion to $2.5 billion and for Dockers and Beyond Yoga’s combined revenue to approach $1 billion by 2027.

DTC First
The company will accelerate investment in stores, online platforms and other digital capabilities while creating an integrated omnichannel shopping experience, which is expected to profitably drive this channel to 55 percent of annual net revenues by 2027 while tripling the e-commerce business.

Diversify Portfolio
The company will further capitalize on the substantial opportunity to amplify each brand’s reach and grow share across geographies, categories, genders, and channels. The company expects to nearly double both the women’s and tops revenue by 2027.

To support this growth, the company will continue to invest in digital, data and AI capabilities as drivers of business performance, focused on increasing consumer loyalty, facilitating speed to market timelines, and improving profitability. As part of this digital transformation, the company will also continue to upgrade its enterprise resource planning system and automate and digitize key processes, while seamlessly linking its own enterprise systems, to create a more simplified, productive work environment.

Long-Term Financial Targets
“Execution of our strategy is expected to accelerate top-line growth and adjusted EBIT margin expansion to 15 percent over the next five years, and we have proven we can execute in both good and tough times,” said Chief Financial Officer Harmit Singh, “We believe our strong profitable growth and return on invested capital will generate ample free cash flow to fund investments in our business and to drive higher shareholder returns with an annual target of 10-to-12 percent.”

At the Investor Day, the company introduced an accelerated five-year growth algorithm for the period from the fiscal year 2022 to the fiscal year 2027, including:

  • 6-to-8 percent annual net revenue growth up from prior targets of 4-to-6 percent;
  • Adjusted EBIT margin improvement to 15 percent; and
  • Commitment to increasing shareholder returns through a new dividend payout target and recently approved share repurchase program of $750 million.

Share Repurchase Program
Under the terms of the share repurchase program, the company may purchase shares of its Class A Common Stock on a discretionary basis from time to time through open market repurchases, privately negotiated transactions, or other means, including through Rule 10b5-1 trading plans. The timing and the actual number of shares repurchased will depend on a variety of factors, including stock price, trading volume, market conditions, corporate and regulatory requirements, and other general business considerations. The share repurchase program does not have an expiration date.