Levi Strauss has launched SecondHand.levi.com, an online store that features secondhand clothing that will be sourced, in large part, from its customers.

Levi’s said in a blog entry, “A good pair of jeans is designed to be worn for decades — the last place they belong is in the trash. And yet 64 percent of the 32 billion garments produced each year end up in a landfill, in part because clothes aren’t being used for as long as they could be. That’s why we created Levi’s SecondHand, a new way to shop for denim that’s already broken-in. Because along with making clothes with better materials and fewer resources, one of the best things we can do is keep them in rotation longer.”

Consumers are encouraged to drop off their Levi’s jeans and denim jackets that they are no longer wearing at participating Levi stores to receive a gift card. The items will be cleaned, sorted and resold on SecondHand.levi.com.

Levi’s said, “When you shop Levi’s SecondHand, you’ll help the planet by extending the life of quality garments. Keeping clothes in rotation for an extra nine months reduces carbon, waste and water footprints by around 20-to-30 percent each. That’s something we can all feel good about.”

Photo courtesy Levi Strauss