Levi Strauss & Co. announced that longtime apparel executive Seth Ellison has been appointed president of Dockers. Ellison has more than 30 years of apparel experience – including
president of the swimwear group at Perry Ellis, vice president general
manager of EMEA Apparel and president of Hurley International at Nike
Inc. Most recently, Ellison was the chief commercial officer at
Alternative Apparel where he successfully evolved the t-shirt blank
supplier into a global wholesale brand sold in key U.S. accounts
including Bloomingdales, Nordstrom, Macy's, Dillard's and Urban
Outfitters and in 120 countries.

His appointment is effective Sept. 10, 2012.

n his new role as president, Mr. Ellison will be responsible for managing the strategic direction, marketing and product development of the Dockers® brand, reporting to LS&Co. President and CEO Chip Bergh.

“Seth has a proven track record of driving growth in the apparel industry, growing both large established brands and start-ups,” said Chip Bergh, president and chief executive officer of LS&Co. “Seth’s business acumen is the perfect complement to the design, marketing and product talent that is re-energizing the Dockers® brand today.”

In addition to his three years with Perry Ellis International and nine years of various global leadership roles in apparel at Nike. Inc. (including the launch of the Hurley brand internationally), Mr. Ellison also worked at Authentic Fitness Corp. as the Director of Menswear for Speedo and President of the outerwear division, and served as the Vice President of Design and Merchandising at Quiksilver, Inc.

“The Dockers® brand changed the way men wore pants 25 years ago and has earned a large, loyal and passionate consumer following through years of great products and service. And now, a new generation of young consumers is discovering the brand for the first time,” said Mr. Ellison. “I'm very excited to have this opportunity to add my experience building global brands to the Dockers ® story.”

Mr. Ellison replaces Anne Rohosy who was recently appointed Executive Vice President and President, Commercial Operations Americas and Europe for LS&Co.