Fila has launched Fila+, a new sportswear collection that represents the iconic brand’s history in sportswear, reimagined through modern design. In tandem with the announcement, Fila appointed Lev Tanju, founder of the skatewear brand Palace, as Creative Director of Fila+.
The inaugural Fila+ line includes apparel and accessories in a sleek, contemporary look and feel. Drawing inspiration from Fila’s archives, Fila+ presents a fresh take on the brand’s classic silhouettes for everyday wear.
Raised and influenced by London’s skatewear culture, Tanju built his name in streetwear after launching his brand in 2009. He will continue his role as Palace’s Creative Director.
Tanju’s collaborations with different brands and artists have connected him with a wide-ranging audience beyond the skating community—a key reason Fila selected him to lead Fila+.
Reflecting on his new position, Tanju said, “Fila has such a rich and amazing history spanning over a hundred years. I was blown away by how vast the archive was, and I loved all of it. The story of Pierluigi Rolando, his drive toward innovation, and his groundbreaking advancements really inspired me. I was also fond of the whole Italian Fila team: they are extremely genuine and like a family.”
At the heart of Fila+ is the iconic F-Box logo, a symbol of Fila’s legacy. The updated logo boasts vibrant new colors, with green and a brighter shade of red against a white background, embodying the colors of the Italian flag.
“For me, Italy stands for all things stylish,” added Tanju. “And I want Fila’s rich Italian heritage to be at the heart of Fila+.” This subtle yet powerful change honors Fila’s Italian roots while highlighting the brand’s commitment to authenticity and innovation.”
Today’s announcement marks a significant milestone for Fila as it “continues to redefine the boundaries of sportswear.” Under Tanju’s direction, Fila+ “is more than just an extension of the brand—it’s a tribute to the spirit of innovation that has always defined Fila,” said the company.
“We are thrilled to welcome Lev as the Creative Director of Fila+. His forward-thinking approach is aligned with our mission to innovate while honoring Fila’s legacy as a premium sports brand. This partnership emphasizes Fila’s ongoing ambition to be a leader in the sportswear industry and our dedication to engaging a new base of loyal consumers,” said Todd Klein, global brand president at Fila.
The collaborative development with More Consulting and licensing partnership with 247 will see Fila+ distributed globally, focused on a selection of major e-commerce platforms, local department stores and key boutiques.
The first Fila+ collection will be presented to buyers in January 2024, followed by a public and media reveal through a campaign in June 2024.
Images courtesy Fila
