Len Rhodes, most recently General Manager, Reebok Canada, has been appointed to the position of General Manager, Reebok-CCM Hockey (formerly The Hockey Company).
Prior to assuming the role of General Manager, Reebok Canada, Rhodes held a number of senior marketing and product development roles at The Hockey Company.
“Len's track record and proven leadership in the hockey industry, along with his experience in leading Reebok Canada, make him an ideal choice to lead Reebok-CCM Hockey,” said Matt O'Toole, president of Reebok North America. “For nearly a decade, he has worked tirelessly and passionately for The Hockey Company and Reebok, and this appointment is well deserved.”
The promotion of Rhodes comes after Reebok International promoted OToole to president of Reebok North America. OToole, whose appointment becomes effective November 5, was president and CEO of Reebok-CCM Hockey.
During his tenure with The Hockey Company, Rhodes played a major role in the turnaround of the CCM hockey business as well as the successful launch of the Rbk Hockey brand in 2005. Rhodes was also a key player in the development and management of The company's partnerships with the National Hockey League and other top professional hockey leagues in North America.
As General Manager, Rhodes will oversee all global operations of Reebok's hockey business, and will be responsible for continuing to build industry's leading Company through creative marketing, innovative products, strong customer relationships and an unparalleled partnership with the NHL and hockey's top players.
A search is currently underway for the new GM of Reebok Canada.
