LEM Helmets, the cycling helmet maker based in Italy, has partnered with Verde Brand Communications to support the company’s North American launch.

Verde Brand Communications will lead and manage integrated brand communications services for the company’s global launch on June 27 that includes: content creation, PR, social media, email marketing, influencer campaigns, paid media, marketing, website development and direct-to-consumer e-com strategy.

LEM will launch into the global bike industry with seven distinct helmets in the road, mountain bike, commuter and kids categories.

“When looking at a partner to team up with for the global launch and future growth of LEM, Verde was a natural choice for us, with their fluency in and out of the bike industry and depth of integrated services. We need to be consistent across markets and essentially create a brand from the ground up,” said Stuart Brown, LEM Helmets sales manager. “Our approach to cycling and building high-quality helmets is one that is inclusive, while ensuring we check all the boxes when it comes to safety and performance. Simply put, LEM is a lifestyle fueled by the belief that life is more fun on a bike.”

LEM will launch into the bike market direct-to-consumer, with plans to open additional retail sales channels as the brand expands. LEM’s website will officially launch on June 27, and the brand will be exhibiting at Eurobike in Friedrichshafen, Germany, July 8-10.

“Partnering with LEM is an amazing opportunity on many levels, and having the ability to bring our diverse suite of integrated services to the brand and sync with their team from the start will provide a solid foundation for growth,” said Keith Cozzens, senior director at Verde Brand Communications. “LEM’s entering the market with high-quality product and a unique perspective and brand ethos, and we’re excited to be involved and along for the ride.”