Legacy Sports International Inc., a U.S. importer of firearms and shooting accessories, added industry exec Laura Evans to lead marketing efforts for Legacy Sports International and Reno Cerakote Hydrographics.
“Laura brings a wealth of firearms industry knowledge and marketing experience to our growing team,” said Legacy Sports International President and CEO Gene Lumsden. “Her passion for the shooting sports industry is incomparable, and her knack for communications is an asset we’ll leverage to exceed our marketing and business development goals.”
In her new role as Director of Marketing and Media Relations, Evans will oversee marketing and public relations, as well as corporate communications, advertising and trade shows. Reporting to Lumsden, Evans will focus on marketing planning, digital marketing, strategic partnerships and increasing brand visibility.
“The name ‘Legacy’ brings with it a sense of family and tradition,” said Evans. “Everything about Legacy Sports International affirms those perceptions and I’m proud to play a role in their history of quality, value and community support.”
Prior to joining Legacy Sports International, Evans worked at Crosman Corp., LaserMax, Pyramyd Air, Legally Armed America, Gun District and her own firm, Silver Bullet Marketing. She is a lifetime member of the NRA, an avid supporter of law enforcement and the U.S. military and has a soft spot for historical fiction.
Legacy Sports International Inc. imports brands including: Howa rifles, Escort and Pointer shotguns, Citadel handguns, Nikko Stirling Optics and Webley & Scott rifles and airguns.
