LeftLane Sports, which sells running, cycling and outdoor gear, launched a redesigned website featuring more responsive design, enhanced filtering and menu options and faster purchasing. The re-launch coincides with the company’s seventh anniversary.
“We are excited for the new site and the great enhancements that it will offer our customers across all platforms. The site was designed with a mobile-first approach, and we are already seeing large increases in conversion because of it,” said Erik Fialho, COO of LeftLane Sports.
“Our merchandising team will continue to tell our brand partners’ stories in compelling ways. Our emphasis will be on making products come to life via better imagery, video, description, tips and stories,” said Maggie Bartels, chief merchandising officer for LeftLane Sports.
LeftLane Sports Adventure Travel packages received enhancement as well.
The redesign was done in partnership with LeftLane Sports’ technology partner Auspient.
