Furniture retailer and manufacturer American Signature Inc. will develop a home furnishings collection with Cleveland
Cavaliers star LeBron James. The furniture collection will be launched this summer at Value City and American Signature stores.
In the joint-venture partnership, American Signature will develop home
furnishings in collaboration with James, his girlfriend Savannah
Brinson and brand manager LRMR Marketing.
“American Signature is excited to partner with LeBron James,” said
Jonathan Schottenstein, the retailer’s chief operating officer. “He is
a superstar-but in addition, an individual that has built his success
on commitment, teamwork, leadership and friendship.”
“I am proud to be
partnering with American Signature and sharing my family’s lifestyle
with fans and consumers everywhere,” James said. “This is an exciting
opportunity and I look forward to the upcoming launch in the months to
come.”
