Le Coq Sportif, the French sport brand acquired by the Swiss investment fund Airesis in 2006, has re-acquired U.S. distribution from Itochu International. Tim McCool, a former adidas and Nike executive, has joined the Le Coq Sportif team to lead the North American subsidiary with new offices located in Portland, Ore.
McCool brings 25 years experience with Nike, Reebok, and more recently, adidas, where he led the U.S. distribution strategies in both the Sport and Heritage divisions. LCS said his understanding of market segmentation, consumer buying behaviors, product and product differentiation will be extremely beneficial in order to develop the sport elegance/adrenaline divisions (sport specialty and resort trade channels), as well as the fashion division targeting the trendy urban markets.
