Le Bent said Johnny West, former general manager of Skins North America and director of brand and sports marketing for 2XU North America, has joined its executive team.
West also held key sales and brand director positions with Prana, K2 Snowboarding and O’Neill early in his career.
“Despite challenging market conditions for travel-based and snow industry brands, Le Bent has continued to thrive, seeing exceptional consumer demand for the FW20/21 range,” said Simon Blondel, Le Bent co-founder and director. “Equally important are the talented new faces we’ve brought on over the last year first with Erika Gurnett heading up U.S. sales and now with Johnny who will surely add to that momentum and bring the best out all of us.”
Le Bent is an Australia-based maker of base layers and outdoor socks.
“Anybody that knows me knows how stoked I get on a well-designed and functional product,” said West. “When I was introduced to the Le Bent team and had the opportunity to test some of their products, I was blown away. Truly next-level comfort and performance in everything Le Bent makes.”
Photo courtesy Le Bent