Lazydays Holdings, Inc. has appointed Ron Fleming as permanent chief executive officer. Fleming has served as the company’s interim CEO and a member of its Board of Directors since September 2024.
“Since assuming the role of Interim CEO, Ron has led Lazydays with vision and passion, implementing an operational turnaround plan and executing a series of transactions meant to stabilize the business and position it for the future,” explained company Chairman of the Board Robert DeVincenzi. “As a longtime Lazydays executive, he understands our business from the inside out, and his deep industry experience, relationships, and commitment to our people, customers, OEM partners, and shareholders make him the right leader at this important time for the company.”
The company said Fleming has been a leader in the RV industry for more than 40 years. Prior to rejoining Lazydays last year, he worked at the company from November 2013 to August 2023, first as general manager of the company’s flagship Tampa dealership until his promotion to VP and national general manager overseeing all Lazydays locations. He reportedly rose to the position of SVP of operations, overseeing all operations at Lazydays, and was a key member of the senior leadership team that successfully led the company through a transaction to become a public company in 2018.
“It is a privilege to assume the CEO role on a permanent basis, and I am excited to continue to build on the progress we have made over the past ten months,” offered Fleming. “While there remains work to be done, Lazydays has a strong foundation and a dedicated team, and I am confident in our ability to return the company to its leadership position while creating sustainable value for all our stakeholders.”
Reverse Stock Split
In other Lazydays news, the company’s Board of Directors has approved the implementation of a reverse stock split of the company’s stock at a ratio of 1-for-30, effective at 5:00 p.m. EST on Friday, July 11, 2025.
The company’s common stock is expected to begin trading on a reverse stock split-adjusted basis on the Nasdaq Capital Market at market open on Monday, July 14, 2025, under the existing symbol “GORV” and the new CUSIP number 52110H209.
The company said in a media statement that its primary intention for the reverse stock split is to increase the per-share market price of its common stock, thereby seeking to regain compliance with the minimum per-share bid price requirement for continued listing on the Nasdaq Capital Market.
“This strategic initiative reflects our commitment to the long-term strength and stability of Lazydays,” said Fleming. “We are grateful for the continued support of our shareholders and remain focused on executing our operational turnaround plan.”
Image courtesy Lazydays Holdings, Inc.
