Lazydays reported that effective January 17, the company changed its stock symbol and rebranded to include new logos, colors/fonts, and introduced a new digital retail shopping experience for its customers.
“The most universal theme from our customers when conducting research for our rebranding was a feeling of adventure. Adventure looks different for everyone, but it became clear that this is the reason so many people enjoy the RV lifestyle. We are the portal for our customers to experience that feeling, and our goal is to provide products and services to make adventure accessible for everyone,” said CEO of Lazydays John North.
Throughout 2024, Lazydays reported it will continue to enhance consumers’ interactions with its digital presence, providing an improved shopping experience through ongoing releases and upgrades.
“Our sales, service, consumer finance, insurance, and partnerships teams have a singular focus: making the RV lifestyle more accessible and convenient while delivering a peerless experience for our customers,” said Jake Barron, Vice President of Marketing.
Lazydays trades on the NasdaqCM and its stock symbol will change from LAZY to GORV to “reflect its forward-looking approach and aligns with its renewed brand identity,” said the company.
