Lazydays, an RV dealer, announced that Erika Serow gave notice that she is resigning from its Board of Directors for personal reasons, effective September 30. Concurrently, Lazydays appointed Suzanne Tager and Susan Scarola to the Board.
Serow joined Lazydays Board in March 2018. She is the chief marketing officer at Bain & Company and was formerly president and U.S. CEO of Sweaty Betty, the British retailer specializing in women’s activewear.
“We are deeply grateful for Erika’s many contributions to the Board over the past five years,” said Chris Shackelton. “As an original board member when Lazydays went public, Erika has had a significant impact on our trajectory. On behalf of the Board and the entire company, I thank Erika for her service.”
Suzanne Tager is the chief of staff at Bain & Company, helping lead the firm’s global strategy and operations. She formerly was the executive vice president of Bain’s Retail and Consumer Products practices. Tager has “deep expertise on consumer trends, including digital and omnichannel strategy, as well as growth and branding.” She joined Bain in 1996.
Susan Scarola has 30 years of automotive retail experience, including as chief financial officer, chief executive officer and vice chair of DCH Auto Group, culminating in 2015 after its sale to Lithia Motors. Before being acquired, DCH was one of the ten largest automotive groups in the U.S. Scarola has served on multiple automotive industry boards.
“We are pleased to welcome Suzanne and Susan to Lazydays,” said Chris Shackelton, board chairman at Lazydays. “Their leadership experiences at Bain & Company and DCH Auto Group, respectively, are specifically relevant and valuable as we continue to build Lazydays into the country’s preeminent RV dealership network.”
John North, chief executive officer, added, “Suzanne and Susan have track records of driving high-performing organizations. They will be incredible assets to management and the board.”
