Norine Lassa, founder and head principal of Norine Lassa & Associates is proud to announce the appointment of Kathaleen Hill to full partner in her agency effective July 1, 2005. Ms. Hill has been with the agency for over 12 years covering New Jersey, New York City and Rockland County, New York. She has been instrumental in the continued growth of the agencys business representing Thorlo, Inc., Champion Athleticwear, Champion Underwear and Acorn. “Her account skills, management expertise and leadership qualities make her highly effective in all aspects of our business,” says Norine Lassa. The agency will be renamed Lassa, Hill & Associates.
Norine Lassa & Associates was founded in 1978 by Norine beginning with her first line, Jogbra, for all of New York and New Jersey and added Thorlo in 1980. The agency has expanded over the last 28 years to become one of the premier rep agencies in the country and today has 8 sales representatives on the road.
Ms. Lassa and Ms. Hill will remain as the primary key account and agency heads, and they proudly announce the addition of sales agent Maryann Cristelli for New Jersey effective as of July 2005. Covering the additional territories for the group are veterans of the industry, Rick Johnson for Pennsylvania, John Cola for Long Island, Westchester and NYC outer boroughs, Buddy Bayliss for Virginia, West Virginia, Maryland and Wash. DC, Nancy Whalen for Pennsylvania and Paul McDonnell for Upstate New York. “Donna Bedell has been office manager for over 25 years and remains a stable force in the day-to-day functions of this business,” Norine said.
