LaserMax announces the appointment of Laura K. Evans to the newly created position of marketing communications specialist.
In this capacity, Evans will be responsible for expanding brand awareness through multi-media marketing communications. She will also play an instrumental role in improving the quality and effectiveness of the company's overall marketing plan by ensuring that marketing content is consistent with business objectives and brand standards.
“Laura's extensive background and industry experience make her a tremendous asset to our team,” said LaserMax Director of Marketing Celia Crane. “I couldn't be more delighted to bring her onboard during this exciting time in LaserMax history.”
Evans joins LaserMax with over 15 years of marketing communications experience and most recently held the position of marketing communications coordinator at Crosman Corporation where she managed public relations, media relations and marketing collateral.
“There's a common thread of quality, integrity and customer satisfaction woven into LaserMax. I'm proud to be a part of that framework and eager to contribute to the continued success of this unequaled U.S. Company,” said Evans.