LAMAR Health, Fitness and Sports (HFS) will be the exclusive distributor of Crocs(TM) footwear, one of the fastest-growing shoe companies in the world, to the health and fitness industry.
LAMAR recently expanded Crocs sales into the independent bicycle dealer network through a relationship with Fuji Bicycles.
“Crocs have become a big hit with the active population,” said Kevin Lamar, founder and CEO of LAMAR HFS. “Theyve become stylish too, so youll see them on people just walking around town. We felt that the health and fitness industry would be a logical place to successfully sell Crocs, and it fits in very well with our innovative product lines.”
