Fanatics said the Los Angeles Lakers have become the top-selling NBA Finals Champion in company history. The sports licensing retailer said that in the first 12 hours since winning the title on Sunday night, the Lakers have sold more merchandise than Fanatics’ previous record, the 2016 Cleveland Cavaliers, sold in 30 days after winning the championship.

Other trends cited by Fanatics:

  • LeBron James is the top-selling NBA player since clinch last night (#2 – Kobe Bryant);
  • Lakers Championship merchandise has sold to fans in over 110 countries; and
  • 85 percent of all Lakers Championship merchandise sales came from mobile devices immediately after the game last night.

Fanatics also released a minute-by-minute “Heat Map” of Lakers Championship sales across the U.S. and Canada as soon as the game ended.

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