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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

G-Form Drops RideWire Collection in Collab with Pro Freeride + Slopestyle MTB Athlete Emil Johansson

June 5, 2025

Champion Launching Tom Aspinall Collection; Signs UFC HW Champ to Long-Term Partnership

June 5, 2025

Under Armour Replaces New Balance as University of Denver Partner

June 4, 2025

Culture Shift: Americans Are Ditching Fitness Influencers and Trusting Themselves

June 4, 2025

Nike Replaces Adidas as Sponsor of the UT San Antonio

June 3, 2025

New Balance Expands BC Partnership to Include Football

June 3, 2025

Birkenstock Introduces Self-Care Footwear Line at LA Pop-Up Shop

June 2, 2025

Report: Cross-Border E-Commerce Shipping Hits a Regulatory Wall

May 29, 2025

Adidas Renews Global Eyewear Licensing Deal with Marcolin Through 2032

May 28, 2025

E-Bikes: Rising Injury Risks for Riders of All Ages

May 27, 2025

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