Lafuma Group reported its sales declined 15.4 percent in the first half to €102.7 million,. The French company said sales declined 16.5 percent to €39.9 million at its Lafuma Great Outdoor Division, declined 35.2 percent to €17.6 million at its board sports brand Oxbow and declined 3.0 percent to €46.2 million at its Millet, Eider and Killy mountain brands.



Sales declined 14.7 percent to €59.2 million in France, while international sales declined 16.2 percent to €43.5 million.

In the Great Outdoor Division apparel and equipment sales declined 14.5 percent, while sales of furniture declined 18.8 percent.

Sales declined 14.7 percent in France, 16.6 percent in Europe and declined 7.1 percent in Asia, where sales were penalized by exchange rate fluctuations. A drop in the yen resulted in a drop in revenues of €600,000. In this context, Millet and Eider performed the best with declines of 3.4 and 2.1 percent.  The Oxbow brand has continued to decline, particularly in wholesale activities. And lastly, sales for the Lafuma brand are penalized by a generalist outdoor positioning in textiles/equipment, and by a distributor sales strategy of minimum stock levels in furniture.

In this particularly difficult environment, the Group focus is on improving profitability and the quality of sales revenue, the company said. As regards the order book presently available, the Group expects to register a decline in sales revenue over the full fiscal year 2012/2013


Lafuma announced March 22 that it was postponing a share sale aimed at recapitalizing the company indefinitely because of a sharp drop in second quarter revenues. Calida Group, a Swiss body wear company that acquired a 15.2 percent stake in the company in January was expected to use the stock sale to boost its stake in Lafuma to 29 percent.


A new management team installed at that time will present their plans for the Lafuma Group at its annual general meeting in June.