Lacrosse Unlimited named Sue Breslin Davidson as vice president of merchandising.
Breslin’s most recent position was at Ralph Lauren, where she was the senior director, divisional merchandise manager. Prior to Ralph Lauren, she worked as a director of men’s and women’s apparel and accessories for Rugby.com.
In her new role at Lacrosse Unlimited, Breslin will play a key role in buying, product design and development, sourcing, visual merchandising strategy and merchandising transformation and operations for the company.
“We are incredibly excited to have Sue join the LU team. She brings a skill set to Lacrosse Unlimited that we have not had before and her impact has been felt immediately. In our quickly changing industry we recognized the need to move faster and be innovative and Sue’s experience and strong understanding of the pressures of merchandising for both retail and e-commerce will prove vital to our growth and success as a brand,” said Joe DeSimone, founder and president, Lacrosse Unlimited.
Breslin brings more than 10 years of merchandising and buying experience to Lacrosse Unlimited with a career reflecting profitable execution of product assortment, fiscal strategies and customer experience.
Photo courtesy Lacrosse Unlimited
