Lacoste announced the signing of a 5-year partnership with tennis superstar Andy Roddick. Beginning May 1st Roddick will join the Lacoste tennis team among the ranks of such promising stars as Tatiana Golovin and Richard Gasquet.
“I've always thought Lacoste was an excellent company with a great tennis history and awesome clothing. I am absolutely thrilled to be associated with such an amazing brand,” said Roddick. At 22, he has become the new face of tennis and will almost certainly become an instant fashion icon as well.