Lacoste signed 13 new players from nine different countries in 2010. Among the women are Aleksandra Wozniak (CAN) 34th player in the WTA, Vera Dushevina (RUS) 40th player in the WTA, Yaroslava Shvedova (KAZ) 52nd player in the WTA, and Mallory Cecil (USA) 495th player in the WTA.

Among the men are Dudi Sela (ISR) 1st Israeli player and 40th player worldwide, Julien Benneteau (FRA) 45th player in the ATP, Thierry Ascione (FRA) 151st player in the ATP, Gaston Gaudio (ARG) 164th player in the ATP, Federico del Bonis (ARG) 195th player in the ATP, Jesse Huta Galung (NL) 275th player in the ATP, Milos Raonic (CAN) 371st player in the ATP, David Souto (VEN) 702nd player in the ATP, and Julien Obry (FRA) 1074th player in the ATP.

Lacoste's stable of endorsers already include Andy Roddick (USA) ranked 7th in the ATP, Stanislas Wawrinka (SWI) ranked 19th in the ATP, Sam Stosur (AUS) number one Australian player and ranked 13th in the WTA, and Dominika Cibulkova (SLO) ranked 22nd in the WTA.

The brand also sponsors junior players that have a potential to be future champions, such as Daniel Berta (SWE) and Kristina Mladenovic (FRA) who are both number 1 junior players. LACOSTE also has a strong presence at prestigious international tennis events such as the Australian Open, Roland Garros, and the ATP World Tour Finals which together add up to over 2 billion potential TV viewers.

Christophe Chenut, CEO of LACOSTE, said, “As a worldwide known brand, we have naturally chosen players that will enhance our visibility around the globe. All of our players have a responsibility to perpetuate the values of our brand internationally and we are confident that these new players, young and experienced will do their best to continue the brand's legacy. LACOSTE welcomes them into the “Crocodile” family and we wish them the best of luck during the following years”.