La Sportiva announced that John and Brad Dorough, co-owners of Vertical Momentum Rep Agency, will represent La Sportiva NA in the Southeast effective immediately.
John and Brad have been long-term Petzl reps in the Sport and Pro markets and represent Goal Zero. The two are also veteran climbing shoe reps.
“John, Brad and Chad’s passion runs about as deep as you can get within the Southeastern outdoor community,” said Jonathan Lantz, president, La Sportiva North America. “We are thrilled to have this team represent the La Sportiva brand as we continue to serve the outdoor athlete with technical footwear and apparel.”
Chad Wykle will be joining Vertical Momentum as a Senior Executive, taking the lead on the La Sportiva business in the Southeast. Wykle is returning to his roots as a sales rep.
“La Sportiva is the leader in outdoor footwear and has an unprecedented passion for technically creative innovation,” said John Dorough. “These attributes coupled with their commitment to the environment and the development of fine products for the mountain athlete set the brand apart and into a category of its own. Vertical Momentum brings more than 60 years of collective outdoor sales experience to this incredible brand. We are very excited to be a member of the La Sportiva team.”
Photo courtesy LaSportiva
