La Sportiva has appointed Marcello Favagrossa as general manager of the Italian brand.
Favagrossa, shown right, was formerly the marketing director of Eataly, a retail chain dedicated to Italian food and cuisine. Before that, between 2005 and 2017, Favagrossa worked at eyewear specialist Luxottica, first as brand director for Ray-Ban, then working to expand the Sunglass Hut retail chain in North America. Between 2013 and 2017, he was the GM Europe and South-East Asia for Sunglass Hut.
He takes over for Lanfranco Brugnoli, who has retired after working for nearly two decades at the family company founded by Narciso Delladio, shown left.
In a press release, CEO Lorenzo Delladio said: “I am grateful to Lanfranco. In less than 20 years, we have grown from being a niche brand for mountain enthusiasts to one distributed in over 70 countries, with a priority focus on environmental and social responsibility. A growth that paves the way for the next generation of family members and managers.”
“Marcello has joined a solid company that is constantly growing and has an ambitious expansion plan,” said Delladio. “He will be supported in this by myself and my children, who are preparing to take charge of the company in the years to come,” he added. Giulia Delladio, a member of the founding family’s fourth-generation who has been working at La Sportiva since 2007, has been appointed marketing director.
Photo courtesy La Sportiva
