In a concerted effort to support the growth of trail
running LaSportiva and GoLite are joining forces to sponsor a high-profile running team for the 2005 race season and beyond.
“This team consists of some of the country¹s strongest trail, mountain, and
adventure runners,” says Jonathan Lantz, La Sportiva¹s marketing director.
“They will be a catalyst for growth in the sport of trail running.”
“Trail, mountain, and adventure running are sports that demand lightweight,
high performance clothing, footwear, and gear, so a partnership between
GoLite and La Sportiva was a natural fit. Were pleased to be working with
such excellent athletes,” say GoLite¹s co-founder and CEO Kim Coupounas.
The La Sportiva/GoLite Running Team will be competing at many of the world’s
toughest trail and mountain races throughout the 2005 season going
head-to-head with other established trail-running teams. The team will
consist of an Elite Team, Pro Team, Adventure Team, and Demo Team.
The Elite Team will be headlined by the likes of Bernie Boettcher, Tom
Borschel, Galen Burrel, and Lisa Goldsmith. Other well-known athletes
comprise the Adventure Team roster, which is managed by trail-running
legend, Buzz Burrell, and will be pursuing several notable trail records.
The 2005 La Sportiva/GoLite team roster includes: Bernie Boettcher , Tom
Borschel, Galen Burrell, Lisa Goldsmith, Dave Dunham, Lisa Isom, Travis
Macy, Peter Maksimow, Bill Raitter, Mark Werner, Dan Brillon, Vicki Hunter,
Bronwyn Morrissey, Brianne Lippoldt, Heidi Vosbeck, Beth Darnall, Buzz
Burrell, Chris Reveley, Bill Wright, and Scott Williamson.
