La Jolla Group has entered a long term licensing agreement with authentic streetwear brand, True Love and False Idols.
The company, whose portfolio of brands include O'Neill Clothing USA, Lost Clothing, Metal Mulisha Clothing, and Rusty North America, said that in keeping with LJG's diversification strategy and identifying the streetwear market as a core growth area, the company has taken on the master license for TLFI (www.tlfi-la.com), recognizing it as one of the hottest “street couture” lines of California.
“LJG has built a versatile company with strong operational and service capabilities. This acquisition presents an incredible opportunity to enter new markets and build a young up and coming brand. It also marks LJG's commitment to partnership with its retail clients [and] bringing “newness” to the retail floor,” Toby Bost, CEO, La Jolla Group.
Over the next few weeks, LJG will announce the addition of a sales executive to grow the brand's national account base that including high-end specialty retailers, boutiques, and other distribution channels, and tap into opportunities in the international market. TLFI will be based out of La Jolla Group's corporate headquarters in Irvine, CA, effective Monday, January 11, 2010.
