L.L. Bean reported it will open its first two Quebec stores in Saint-Bruno-de-Montarville and Boisbriand. The outdoor retailer will also launch a French version of its website in Canada.
With 18,000 square feet of floor space, the Saint-Bruno-de-Montarville store at CF Promenades St-Bruno will open on August 25, 2023. The Boisbriand store in Faubourg will open its retail space of 11,500 square feet on September 29, 2023.
L.L. Bean operates nearly 100 retail stores worldwide, including 13 in Canada, operated by Canadian licensing partner Jaytex Group.
“It’s an honor for L.L.Bean to be able to expand into Quebec and bring the L.L.Bean shopping experience to our Quebecois customers,” said President and CEO Stephen Smith. “We are also excited to reach new outdoor enthusiasts via our retail presence and our new French language website. We are looking forward to enabling everyone to enjoy the restorative power of being outside.”
Wayne Drummond, president of Jaytex Group, said, “Since launching L.L.Bean in Canada five years ago, the brand has been actively expanding its physical presence in every major city from coast to coast. We’re delighted with the positive response and are excited to continue our growth with the opening of two new stores in Quebec, in Saint-Bruno-de-Montarville in August and Boisbriand later this fall. The addition of these new stores allows us to continue serving outdoor adventure enthusiasts in Quebec by providing them with quality clothing and equipment for their outdoor activities.”
