Kwik Tek officially changed its name to Airhead Sports Group, said Aaron Kramer, president and CEO.
Kramer explained that the new name better reflects the evolving focus of the company, adding, “Airhead Sports Group is more descriptive of our immediate and long term plans. We are poised for acquisitions in the active sports and outdoor space to broaden our reach from our solid water sports and snow sports foundation.”
Airhead Sports Group’s brands are Yukon, Yukon Charlie’s, Dry Pak, Airhead SUP, Airhead, Sportsstuff, Hull Hugr, Jet Logic and ATV Logic.
“I am excited about the updated company name because the consumers that have helped us grow over the years refer to us as Airhead. With our growing diversification in products and additional brands, Airhead Sports Group make sense,” said Greg Lomen, VP of Sales.
Photo courtesy Airhead
