Dan Callen has joined Kruger Optical, LLC. Callen will serve as Kruger Opticals national sales manager for Columbia Sportswear branded optics products. As a licensee of Portland, OR-based Columbia Sportswear Company, Kruger Optical designs, manufactures and distributes binoculars, spotting scopes and riflescopes bearing the Columbia brand. Callen rounds out a team that includes engineering and marketing personnel with more that 150 years of combined experience in the shooting, hunting, and optical design industries.
Callen brings to his new position more than 17 years of experience in sales management and marketing, including 10 years experience in the sporting goods industry. Most recently, he served as national account sales manager for Bushnell Outdoor Products in Overland Park, Kansas, managing sales of Bushnell sports optics, accessories and sports eyewear.
He has also served as national account sales manager for Michaels of Oregon Co., promoting sales of hunting, shooting, camping and law enforcement products, and has extensive experience in optics sales.
“Dan will add depth to the sales and marketing team at Kruger Optical in many ways,” said Gary Williams, vice president of marketing and sales for Kruger Optical. “His extensive experience, his knowledge of the industry and his ability to build relationships are well known by those in the business. Add to these attributes Dans high level of ethical standards, and we are extremely pleased to welcome Dan to the KO team.”
Callen said he looks forward to working with the Kruger team and representing the Columbia brand.
“I am extremely honored and pleased to join such a fine group of talented professionals at Kruger Optical,” Callen said. “The experience and expertise that is present within this group will create an excellent opportunity to meet the challenges ahead of us. The partnership with such a strong, global entity like Columbia Sportswear Company, along with the abilities of the Kruger team, should make for a fun, exciting and successful future.”
