Krimson Klover (KK), a Colorado-based company known for women’s clothing in the outdoor, ski and lifestyle markets, revealed a new logo and a refined brand mission for 2017.
The new logo, which features the “KK” in a mirror reflection, will activate for the Winter Outdoor Retailer and SIA Snow Sport shows in January. All spring 2017 product will ship with the new hangtags and branding materials, including the new tagline, “Live Boldly.” As of March 1, the company’s website will be re-launched with the updated branding.
“At Krimson Klover, we recognize that apparel can at times be a commodity,” said Marketing Director Rachel Hadley. “By sharing the story of our founder and creative director, Rhonda Swenson, and revealing intimate details of our design process, we are making personal connections with our customers-creating more than just a sweater.”
