Krimson Klover hired Phebe Rosenthal as director of sales. She joins the company from Indosole, where she worked for the last few years, and, most recently, as general manager of its North American business.
With over 25 years of outdoor and active lifestyle expertise, Rosenthal reportedly specializes in cultivating strong vendor and retailer relationships, driving strategic vision and overseeing growth plans.
“We are thrilled to welcome Phebe as the newest addition to our Krimson Klover family,” said Kate Saunders, president of Krimson Klover. “Phebe’s vast experience in the industry, coupled with her passion for driving growth and fostering strong relationships, makes her the perfect fit for our team. We believe her strategic vision and leadership will play a vital role in expanding our reach and elevating the brand to new heights. We look forward to the exciting opportunities that lie ahead with Phebe leading our sales efforts.”
Rosenthal’s role as director of sales will focus on leading KK’s independent sales reps, onboarding new sales channels and management of relationships with key accounts.
“Through my previous experience of growing an industry-leading brand, my understanding of the outdoor and active lifestyle consumer allowed me to effectively forecast trends and sales-point opportunities in an array of growth-oriented markets,” said Rosenthal in a company release. “I’m looking forward to leveraging these experiences and knowledge to create engaging and effective sales strategies and launch Krimson Klover into our next phase of growth.”
Photo courtesy Krimson Klover
