Krimson Klover, the Boulder, CO-based women’s lifestyle apparel brand known for high-quality women’s apparel, has designed a giving back mission for First Descents during the latter half of 2016. First Descents is an organization providing outdoor experiences for young adults impacted by cancer.
This winter season, Krimson Klover will donate 5 percent of the proceeds from the Ski Village, one of their new merino blend base-layer sets.
The brand also donates products to organizations like Dignity U Wear, which supports women re-entering the workforce, and participates in events with a cause, including Pink Vail for breast cancer and SIA’s Learn to Ski & Snowboard Week.
Founder Rhonda Swenson also sits on the working board of the Snowsports Industry Association (SIA). “Giving back is truly what makes the world go around,” said Swenson. “It is a core value of our company, so we make it a priority.”
Founded in 2001 by pro kayaker Brad Ludden, whose life was impacted by his own aunt’s battle with cancer in her 30s, First Descents began by offering young cancer patients kayak trips. First Descents now offers mountaineering, surfing, rock climbing, and kayaking programs in 11 states and four countries, and serves over 1,000 18-39-year-olds every year.
