Kreedom Eyewear appointed Brandon Hidalgo as its new national sales manager. Most recently, Hidalgo worked for Stance as its West Coast sales manager, directing a cross-functional team of over 20 outside sales reps in the Western US region.

Before that, Hidalgo worked at Fox Racing as a key accounts manager. Reportedly, Hidalgo has built strong relationships with independent retailers and specialty chains, including Zumiez, Tillys, Scheels, and REI.

Kreedom Eyewear’s Co-founder and CEO, Sean Sullivan, stated, “Hidalgo will join the team on June 24.”

“I am looking forward to joining the Kreedom team, meeting and working with all of the reps and retail partners and becoming a key ingredient in the future growth of the brand,” commented Hidalgo.

Sullivan added: “Brandon’s personality, determination, leadership qualities, and experience make him a tremendous addition to the Kreedom management team.”

Dave Cohen departed the company. Cohen reportedly led the national sales team through two consecutive years of double-digit growth.

Kreedom Eyewear, headquartered in Henderson, NV, offers a diverse range of moderately-priced eyewear in the surf, skate and snow markets. Its products are under the Kreedom, CrushEyes, Rove, KRD, and 1LensReader labels.