Kontoor Brands, Inc. announced that Jenni Broyles and Joseph Alkire will assume expanded roles on Kontoor’s Executive Leadership Team, effective immediately.

“Jenni and Joe have earned these expanded roles through proven performance and strategic leadership, a testament to the depth of talent we are cultivating at Kontoor Brands,” said Kontoor’s President, CEO and Chairman, Scott Baxter. “This leadership team has the vision and expertise to guide Kontoor’s strategic evolution as we expand our portfolio of brands, accelerate growth and continue to deliver long-term value for our shareholders.”

  • Broyles will assume leadership responsibility for all international and commercial operations for the Lee and Wrangler brands in the role of executive vice president, chief commercial officer and global head of Brands, reporting to Baxter.
  • Alkire will assume leadership responsibility for Kontoor’s supply chain operations in the role of executive vice president, chief financial officer and global head of Operations, reporting to Baxter.

The Helly Hansen business will continue reporting to Baxter.

Tom Waldron, executive vice president and chief operating officer, will exit Kontoor Brands after a transition period that will conclude September 30.

“I want to recognize and express my gratitude to Tom for his more than six years of leadership at Kontoor as well as his time at our predecessor company,” said Baxter. “Tom has played an important role in our company, and we wish him well in his future endeavors.”

Image courtesy Helly Hansen