Kokopelli, the maker of packrafts, hired Kyle Rajaniemi as director of marketing, leading brand growth, content creation, event strategy, and e-commerce.
Rajaniemi comes to Kokopelli with over ten years of outdoor industry experience. Most recently, he was the marketing manager at Yeti Cycles. Before that, he spent eight years working with global phone case manufacturer Otter Products in field marketing, branding, sales, and new product development for the OtterBox and Lifeproof brands.
“We couldn’t be more excited to have Kyle join our team. He brings great energy and invaluable marketing experience that aligns perfectly with the direction we’re headed,” said Kokopelli GM Jeff Popp.
