Kohl’s announced that Christie Raymond was promoted to chief marketing officer, reporting to CEO Michelle Gass.
Raymond joined Kohl’s in 2017 as senior vice president, media and personalization, and was promoted to executive vice president, customer engagement, analytics and insights in June 2020. She has been acting as the retailer’s interim CMO since May 2022.
“I’m thrilled to have Christie step into the role of chief marketing officer for Kohl’s. She joined Kohl’s several years ago bringing her tremendous experience and customer-driven leadership approach to the marketing organization,” said Gass. “She has been an asset to our senior executive team, and she will be instrumental in our continued path forward as we deliver great value, a compelling brand portfolio and an inviting omnichannel experience to our millions of customers nationwide.”
Raymond will lead Kohl’s marketing organization including strategy, brand and creative, media, loyalty, customer analytics, corporate communications, and Kohl’s philanthropic efforts. She will also drive customer engagement, leverage leadership in loyalty, accelerate customer traffic, scale Kohl’s media network, and continue to build on the Kohl’s brand.
Prior to Kohl’s, Raymond held progressive roles at The Walt Disney Company. She has more than 20 years of marketing, retail industry and leadership experience.
Photo courtesy Christie Raymond
