Kohls Manages 0.3% January Comp Increase

Kohl's sales for the four week period ended January 31, 2004 increased 14.5% over the four week period ended February 1, 2003. On a comparable store basis, sales
increased 0.3%.

For the 13 weeks ended January 31, 2004, total sales increased
11.9% over the 13 weeks ended February 1, 2003. On a comparable store
basis, sales decreased 2.1%. For the 52 weeks ended January 31, 2004,
total sales were up 12.7% while comparable store sales decreased 1.6%.

                                      Sales Summary
                                      ($ in millions)

                      Fiscal Period Ended        % Inc.  -  This Year
                      -------------------        --------------------
                                                      All       Comp
                  January 31,      February 1,        ---       ----
                     2004            2003            Stores    Stores
                  -----------      -----------       ------    ------

January              $536.8          $468.9           14.5%      0.3%
Fourth Quarter     $3,561.9        $3,184.5           11.9%     -2.1%
Year-to Date      $10,282.1        $9,120.3           12.7%     -1.6%

At January 31, 2004, the Company operated 542 stores compared with
457 stores at the same time last year.

The Company plans to open approximately 95 new stores in fiscal
2004. In the first quarter, the Company anticipates opening 47 stores,
split between new market entries and fill-ins in existing markets. New
markets include Sacramento, San Diego and Fresno, California and
Memphis, Tennessee. The remaining new stores to be opened in existing
markets will be spread across all regions of the country. The Company
expects to open the balance of the 95 stores in the third quarter of
fiscal 2004.