The Kampgrounds of America, Inc. (KOA) Monthly Research Report, July 2023 Edition, outlines that more than 21.5 million households camped over the 4th of July holiday, a number on par with 2022 despite weather challenges in many regions; however, most campers (56 percent) shared that they have been postponing trips to occur later in the summer or fall. 

Among all leisure travelers, KOA’s report notes that 32 percent of consumers have postponed camping trips.

“We must examine challenges campers may be facing even as we’re seeing high participation,” said Whitney Scott, senior vice president of strategy at KOA. “We know that campers are an enthusiastic group that will adjust their plans to continue camping, whether that means shifting dates or picking different locations. We’re looking at what leads to those shifts to better serve our guests.”

Most campers KOA surveyed said that weather conditions led them to adjust their plans. Sixty-two percent altered their plans due to weather, with 22 percent changing where they camp and 18 percent revising the nature of their trip. Another 22 percent of campers admitted that the weather had led them to cancel their camping plans.

The July Edition of KOA’s Monthly Research Report also assessed concerns with campground overcrowding. 

Over 70 percent of campers noted overcrowding at campgrounds in 2022, 2023, or both. Of those that responded to overcrowding, 73 percent learned about it via word-of-mouth rather than first-hand experience (39 percent).

“Campers are sharing that overcrowding is affecting them,” Scott said. “However, some of this might be more chatter than reality. That said, whether real or perceived, we must examine space and capacity with a critical lens to continue providing the best experience for campers across the industry.”

Additional findings in KOA’s July Report include that 57 percent of campers camp with their dogs. When asked how camping with a pet benefits them, campers responded that it increases their overall happiness (53 percent) and helps them be more relaxed (50 percent). Nearly half of those who camp with pets said their animals are a critical part of the camping experience.

To read the full report, go here. 

Photo, graphics courtesy of Kampgrounds of America (KOA)