Kampgrounds of America, Inc. (KOA) closed 2023 on a high note, reporting that it secured 12 independent park conversions and eight new construction contracts in the year, contributing to its elevated number of branded locations across North America.
KOA now boasts 511 locations in the U.S. and Canada.
The 20 new agreements KOA inked in 2023 were attributed to its franchise development team, which significantly rose from 14 agreements in 2022, underscoring the organization’s “resilience and adaptive strength in the evolving travel, camping and outdoor hospitality industry.”
“KOA is the go-to partner for conversion and new build campgrounds,” said Chris Fairlee, chief acquisition officer at KOA. “The equation is easy for owners to see how our brand and services set them up for success and create operational efficiencies.”
The organization also maintains a “robust pipeline for future expansions, including six parks in the process of converting to a KOA-branded campground and 26 new construction franchise campgrounds, plus three owned properties earmarked for development.”
With a healthy franchise renewal rate of 95 percent, KOA said it “could easily reach 550 campgrounds in the next few years.”
“The combination of high renewal rates amongst our existing franchisees, along with the healthy influx of new franchisees and new campgrounds, is a clear indication that KOA is meeting the needs of our customers—both campers and franchisees alike,” said Toby O’Rourke, president and CEO of KOA. “Our comprehensive range of services, from marketing and KOA.com to campground design and our proprietary Property Management System, K2, we are undoubtedly valuable at every stage of our franchisees’ business lifecycle. I am incredibly proud of what our teams have accomplished and am excited for what 2024 and beyond holds for KOA.”
Image courtesy KOA
