Brand Holdings, LLC, a company focused on acquiring direct-to-consumer (DTC) e-commerce companies and emerging brands, announced that it has completed a growth equity investment in the sunglasses brand, Knockaround.
Based in San Diego, CA, the company was founded in 2005 by Adam Moyer. Products include polarized sunglasses, blue-light blocking glasses, ski and snowboard goggles, and a custom design eyewear program.
Moyer commented, “Knockaround has established and grown fun and functional sunglasses brand for consumers everywhere by being both creative and affordable. We are ecstatic about bringing in the experience and expertise that Brand Holdings has in developing emerging consumer product brands. It’s clear that Brand Holdings’ CEO, Jeff Hennion and his team share a passion for Knockaround and truly support our strategy and vision for the future. We look forward to a successful partnership as we continue to expand Knockaround’s distribution across both retail and e-commerce channels.”
Jeffrey R. Hennion, chairman and CEO, Brand Holdings, who will become CEO of Knockaround as part of this transaction, added, “The Knockaround brand is a perfect fit within the Brand Holdings family of emerging brands, and there is a huge opportunity to leverage the infrastructure at Brand Holdings, including sales, marketing, and operations, to really accelerate the growth and distribution of Knockaround’s products. What Adam has created in Knockaround is second to none in the space, and I look forward to growing this alongside him and his team.”
Brand Holdings is backed by consumer-focused investor T-street Capital and family office investor Kidd & Co.
Dale Cheney, General Partner, T-street, said, “We believe that we will continue to see strong growth trends within the active lifestyle and outdoor markets, and the Knockaround brand has successfully captured the consumer’s passion for both style and affordability.”
Gerry DeBiasi, Partner at Kidd & Co., saod, “We are enthusiastic to partner with such an amazing founder in Adam Moyer, as well as the exceptional team that he has assembled at Knockaround, to broaden the product offering and establish Knockaround as a leading consumer brand.”
Brand Holdings currently operates the e-commerce brands, Dr. Emil Nutrition, Simple Botanics, Healthy Skoop, and Knockaround.
