Kmart Holding Corporation has announced that Paul Guyardo has joined the Company as Senior Vice President, Chief Marketing Officer, reporting to Julian C. Day, President and Chief Executive Officer. He will be responsible for Marketing, Advertising, Promotions and External Communications.
Guyardo joins Kmart after eight years at HSN, where he was Executive Vice President of Television & Marketing. He was responsible for rebranding the television and web giant by clearly defining HSN's demographic target and positioning, developing compelling external communications and transforming the entire look of the live, 24/7 network and web site. These efforts broadened the appeal of the $2 billion multi-channel retailer and helped attract more than 150,000 new customers per month.
“Paul brings to Kmart a proven track record of redefining national brands and attracting new customers,” Day said. “He will work very closely with John Goodman, Chief Apparel Officer, and Lisa Schultz, Chief Creative Officer, to communicate the considerable improvements in our stores, our products, and particularly our new fall apparel line. He shares with the other members of our senior management team the talent and intense personal commitment required to achieve our goals.”
Before joining HSN, Guyardo was a General Manager at AT&T. His work guided the strategic development of the “All Within Your Reach” advertising campaign. Prior to AT&T, he was a Product Director for Johnson & Johnson. He began his career in advertising, holding positions at Tracy-Locke/BBDO, Saatchi & Saatchi, and Lintas:New York. While in advertising, Guyardo worked on major national brands including Tide, Ivory, Taco Bell, Lay's Brand Potato Chips, Cover Girl and Noxzema.
“Paul quickly built many ambitious and successful marketing programs at HSN that drove real sales growth,” Day said. “He brings relentless creativity and a dynamic marketing sensibility to the company as we continue to gain momentum.”
Guyardo holds a Bachelor of Science and a Master's degree from Northwestern University.
