Kitsbow, the cycling apparel brand, has joined the Bookwalter Binge Gran Fondo as a major sponsor of the event.
The Bookwalter Binge Gran Fondo awards prizes to the top three men and women finishers of each of the three routes offered. Winners are selected by adding finish times from all timed segments to find the fastest finishers. For 2018, the prizes will be the winner’s choice of Kitsbow apparel.
Kitsbow has also secured discounted entries to the Bookwalter Binge for its customers and will be providing other prizes and benefits at the event.
“Earlier this year, I visited Asheville for the first time, and I was impressed by the number and quality of the mountain bike trails in Pisgah National Forest,” said Zander Nosler, founder of Kitsbow. “I have a new appreciation for the phenomenal mountain as well as road biking culture in and around Asheville, and I am excited about the growing number of Kitsbow Obsessives in Western North Carolina.”
“I am stoked about combining my love of cycling with the awesome, high-quality, high-performance cycling gear from Kitsbow,” said Jamie Bookwalter, Binge co-founder. “I’ve been wearing Kitsbow cycling apparel for several months, and I want to introduce it to the Bingers.”
Background
The Bookwalter Binge is a relaxed Gran Fondo ride studded with racing on timed segments of tough climbs that provide an epic challenge to all. Three routes of varying length traverse some of the most beautiful roads in the Blue Ridge Mountains near Asheville, NC: 7,000 ft of climbing in 87 miles, 5,800 ft in 72 miles or 2,850 ft in 39 miles.
To Register
Registration for the Bookwalter Binge Gran Fondo & TuneUp Ride is open. Registration prices increase on October 15.
