Kinsey’s has purchased Alpine Archery and will reinvigorate the brand and its well-known assortment of archery products.
Alpine Archery has been manufacturing producing designed and Made in the USA for nearly 30 years. Kinsey’s plans to build on the reputation of producing gear that has been trail-tested and built to last while backing the products with its customer service team.
“We look forward to the opportunity to breathe life back into one of the archery industry’s staple brands. Building the products in the USA will continue to be important as we focus on driving consumer value back into the brand,” said Brands Sales Manager Jeremiah Hershberger.
The primary focus for 2020 will be on refreshing the brand with new branding that speaks to today’s consumer. Additionally, the quiver line, including the popular PowerLoc Ultralite, Softloc Classic and the Bear Claw, will be reactivated with modern colors and camo patterns. A new website and refreshed product line are slated to be available by the early third quarter of 2020.
Justin Gorman, vice president of sales & marketing at Kinsey’s Inc., said, “Alpine Archery has been widely known as a quality and price-efficient brand that has stood the test of time. Combining those values with the resources of the Kinsey’s Consumer Brands Division will create an exciting resurgence of the Alpine brand. Alpine Archery will complement October Mountain Products perfectly and drive value to retailers’ pegs.”
Kinsey’s owns consumer brands including BlackHeart, Elevation, Fin-Finder, and October Mountain Products. The Brands Division is headquartered in Mount Joy, PA.
Photo courtesy Alpine Archery