Kinona announced it has hired Kirsten Wlaschin as director of e-commerce and Bill Evans as national sales manager. The golf apparel company also announced a new retail expansion into and Dillard’s.

“We’re excited to welcome Kirsten and Bill to our team,” said Tami Fujii, co-founder and chief strategist, Kinona. “Kirsten, Dianne and I have known each other for years since our days at Eddie Bauer together, and she has been a trusted consultant for Kinona over the past six months. Her leadership, paired with Bill’s decades of experience within the golf apparel industry, are sure to help take our company to the next level.”

  • Wlaschin brings more than two decades of experience in marketing, including as the director of marketing for Ivar’s, Inc. and brand marketing manager with Eddie Bauer. In her new role, Wlaschin will focus on managing the company’s digital marketing and driving revenue and conversion.
  • Evans founded Snavely Consulting, a global business and sales consulting firm providing sales leadership and guidance in the golf, sporting goods and apparel industries. He has also held multiple leadership roles with companies including Nike, Anatomie, and Tail Golf and Tennis. Evans is responsible for managing Kinona’s national sales team while driving wholesale revenue growth and account relationships.

Kinona products are currently sold in more than 400 country clubs and golf shops, as well as lifestyle retail boutiques. Items from its collections are expected to be available at starting in late February and in Dillard’s stores in Arizona and on later this month.

“We’re excited that in just five years since our launch, we have expanded and grown into the company we are today and are looking forward to working with Nordstrom and Dillard’s to help bring the Kinona brand to more women,” said Dianne Celuch, KinonaI co-Founder and CEO. “Working with our incredible and growing team, including Kirsten and Bill, we expect to continue to provide even more women with contemporary, fashion-forward and functional clothing that empowers them to dress on their own terms.”