KINeSYS has hired 27 new sales representatives. After a comprehensive review and extensive search, CEO Jeff Kletter handpicked these reps for their experience, knowledge and performance in each of KINeSYS key business segments, including outdoor, sporting goods, snowsport, bike and golf industries. The hires are an essential component in the Companys strategy to continue the more than 40% sales growth experienced in 2004.
“This hiring phase reflects the explosive increase weve seen in the suncare market,” Kletter said. “At the same time, this investment shows the commitment KINeSYS has made to providing first class service and satisfaction to our expanding retail customer base.”
The new hires will act as advocates for the Company, educating and delivering the KINeSYS message of an easy to use “performance sunscreen.” Formulated to meet the needs of the worlds best athletes, the oil- and alcohol-free Microspray formula dries quickly with no mess or rubbing and can easily be applied anytime and during any activity. Previously only known to professional and elite athletes, KINeSYS now will be widely available across the country.
KINeSYS growth can be tracked to the Companys aggressive promotional strategies, which have resulted in positive reviews and coverage by national print media, including Esquire, Bicycling, Real Simple, Mens Fitness, Hooked on the Outdoors, O the Oprah Magazine, The New York Times, and national broadcast media like The Golf Channel and CNN Headline News.
“We are proud to have the opportunity to represent KINeSYS,” said industry rep Jackson Cyr of Action Sales. “The enthusiasm of the internal staff and the current dealer base is amazing. We know that this will become the premier sunscreen solution for those who are serious about sun protection.”
