Tecnica USA has named Bob Kimball to the position of brand promotions manager of its U.S. outdoor footwear division.
Kimball's primary responsibility will be to increase the Tecnica brand presence among consumers through grassroot events, sponsorships, and promotions at the retail level.
In addition, he will be responsible for managing Tecnica's team of athletes and their activities.
“We are very excited to have Bob join our team. He brings a wealth of experience that will help build the brand at the consumer level, ultimately fueling sell through on the retail level, ” commented Kevin Dixon, director of product management and marketing.
Kimball most recently was product line coordinator for Vanguard Sailboats where he was instrumental in overseeing the development of the Seitech Division. Prior to that, he was the National Racing Inventory Coordinator at Rossignol Racing, N.A.
