Kicks Crew, an e-commerce platform for sneakers and apparel, announced the closing of $6 million in Series A funding. The financing was led by Gobi Partners and Pacific Century Group. The capital raised will assist in strengthening the company’s foothold in the U.S. market, attract engineering, product and marketing talent and introduce a headquarters in Los Angeles.
The company was established in 2008 by Founder and CEO Johnny Mak to make a sneaker platform accessible to all. The company’s B2B2C marketplace model also guarantees product authenticity as the company exclusively works directly with retailers of the brands it sells.
“Global adaptability and an ever-evolving mindset have always been in our DNA. With that in mind, we built a platform answering to a diverse community of shoppers seeking products of different functions and price points. Today, we offer a wide variety of products with over 400,000 styles,” said Ross Adrian Yip, co-founder and COO, Kicks Crew. “This well-timed investment is a huge step towards our goal of providing a best-in-class customer experience by having the widest selection and fastest shipping speed, and for our retailer sellers a scalable and frictionless selling experience allowing them to seamlessly reach a global audience.”
“In the online sneaker market, most platforms target the relative niche high-end and collectibles segments and put less emphasis on the much larger everyday sneaker consumer,” said Chibo Tang, managing partner, Gobi Partners Greater Bay Area. “Kicks Crew identified this massive market opportunity and built a trusted brand servicing these customers. We are thrilled to be able to support them as they look to further expand their platform and offerings.”
Photo courtesy Kicks Crew
