Kelty threw the switch on its completely redesigned website www.Kelty.com, which will allow consumers to buy directly from the brand for the first time.

A variety of new features- including highly effective search tools to find gear, enhanced imagery and consumer reviews to research products, and heightened Facebook and Twitter interactivity- will be included on the new Kelty.com.

The redesigned Kelty.com will have the added benefit of allowing Kelty fans to create wish lists, shop the entire Kelty line, and benefit from the most complete source yet of information about Kelty and Kelty products.

The site features several unique attributes, including a section for Kelty users post reviews, a featured products page, promotion updates, video product descriptions, and an interactive photo gallery to encourage Kelty consumers and business partners to revisit the site regularly.

“Here at Kelty, we design and build gear to help make it easier for busy, active, outdoor people to get the most out of their outdoor adventures,” said Sue Edmiston, Kelty marketing manager.  “With the new website’s upgraded research tools and direct to consumer sales, Kelty is now making it easier for these same people to find and purchase the gear they need.”

Further enhancing the Kelty shopping experience, Kelty.com will also give outdoor enthusiasts the ability to purchase equipment directly from a selection of five other online retail partners or locate a brick-and-mortar retailer near them. Retail partners listed on the site Wednesday included Backcountry.com, BackcountryEdge.com, Campmor, REI and Summit Hut.

When designing the site, Kelty worked with shoppers and benchmarked leading consumer websites to determine which features and functions were most important.  The resulting design and functionality of the new Kelty.com is a direct reflection of this input.

Kelty will continue to utilize shopper input to further enhance the new website.  This information will also be made available for Kelty retailers to more effectively address the needs of their customers.