Kellwood Company has created a new corporate marketing function.
According to Robert C. Skinner, Jr., Kellwood chairman, president and CEO. “Consistent with our strategic direction of continuing to build lifestyle brands and establish Kellwood as a premier marketer of soft goods, we are adding a corporate marketing
function to augment existing divisional departments. This new role will help the Company to better leverage our capabilities and efforts across our entire enterprise,” said Skinner.
Pat Burns, currently vice president of strategic planning and new business development, will
assume responsibility for corporate marketing in addition to his current responsibilities. His new
title will be vice president of marketing and strategy. “Pats experience with brand building has
prepared him well for this new role,” Skinner added.
Burns will be responsible for market research, trend analysis, brand positioning and
development, and coordination with key retailers.
Burns joined Kellwood in 2002 as president of the Companys Gerber Childrenswear division. At
Gerber Childrenswear he improved the business operations and set forth a long-term childrens
business platform for the Company. In 2005, he was promoted to CEO of Gerber Childrenswear
in addition to being named president of Kellwood Intimate Apparel Group. At Kellwood Intimate
Apparel, Burns successfully led the development and implementation of the strategy for
Kellwood to exit the intimate apparel business.
Prior to Kellwood, his career included a 14-year tenure with Sara Lee Corporation. His most
recent post at Sara Lee was vice president, customer marketing for Sara Lee Underwear where
his responsibilities included maximizing profitability across all channels of distribution. Burns
also held various brand development posts at Clorox and Procter and Gamble. He holds a BA in
Economics from Boston University, and an MBA from Wake Forest University.
In support of the Companys corporate marketing efforts, Katherine (Kate) Mattern has been
promoted to the newly created position of manager of marketing and strategy. Formerly Mattern
was retail analyst for strategic planning and new business development. She has also been
instrumental in researching opportunities for Kellwoods key brands. “Kate has done an
outstanding job as analyst for strategic planning and new business development, and I am very
pleased with her promotion to this new role,” stated Burns.
Mattern joined Kellwood in 2005 as retail analyst. Prior to Kellwood, she was with Tommy
Hilfiger where she worked on development and the launch of new brands. Mattern is a graduate
of Dartmouth College.
Burns and Mattern are both based in New York City. Burns reports to Skinner, and Mattern to